Virtual experience of Uluru-Kata Tjuta National Park through Google Street View
A 360 tour of Uluru for Google Street View
PROJECT DETAILS
|
DATE
June 2017
CLIENT
DELIVERY
Film production
Story Spheres production
sound production
COLLABORATORS
Grumpy Sailor
Video, Stills and Storyspheres Production
Toaster
Social and Graphic Design
Dave Rubie
Director
Google's Creative Lab
Creative Oversight
Sammy Wilson
First peoples attache
This is the story of how we helped launch Google Street View by giving users a once-in-a-lifetime experience of Uluru-Kata Tjuta National Park from their living room or office chair or bus seat.
Using our own platform - Story Spheres - we worked with the Anangu traditional owners to guide users on a 360 degree tour of the iconic landmark.
(We also helped the fine folk over in Google-land tell the video story about the tech and people behind the complex collection of the Street view imagery.)
The launch generated over 150 bits and pieces of national coverage, from tv to print, website, radio and alleyway graffiti (kidding). We also nabbed heaps more international coverage in the US, UK, Germany and Argentina - we're planning to holiday to each to read the originals next summer.
This is one of those projects that sums up all we're about: cool tech creating experiences and telling stories you'll never forget.



