We play a lot with humour and fun in our storytelling, but this project was not a time for joking around - it was an opportunity to effect serious change, to help move the needle and help save lives.

The project has been, without a doubt, our largest and most ambitious to date. This exhibition - designed to be engaging, relevant and informative to school kids and adults for the next ten years - is actually a combination of 13 different projects. From a 3D mapped car projection to a virtual reality car journey through time, to video storytelling and interactive displays and a glass elevator designed to demonstrate collisions at different speeds, this was a project that combined many different messages, tools & audiences. And underpinning all of the amazing creative & technology our own multi-skilled team worked on, we had to work closely with road engineers, behavioural scientists, teachers, students, educational experts and researchers.