Road to Zero, an experiential safety exhibition.
Can you imagine a world with zero deaths or serious injuries on the road?
PROJECT DETAILS
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DATE
August 2018
AWARDS
![](/projects/road-to-zero/2019_AgdaFin_TAC.png)
![](/projects/road-to-zero/2019_AGDAMerit_TAC.png)
![](/projects/road-to-zero/2020_C2A_TAC.png)
![](/projects/road-to-zero/2020_DxD_TAC.png)
![](/projects/road-to-zero/2020_GoodDesign_TAC.png)
![](/projects/road-to-zero/2020_MAGNA_TAC.png)
CLIENT
Transport Accident Commission
Melbourne Museum
DELIVERY
Creative
Design
UX
Software development
VR
Projection mapping
Website development
3D animation
Multi-screen film narrative
soundscape
user testing
installation
LINKS
Towards zeroCOLLABORATORS
E2
Exhibition Architects / Design Lead
Klang Studios
Sound Design
Light Engine
Projection Specalists
Rotor Studios
VR Specialists
Pete Ward
Editor
Sam Doust
Road to Zero Film Director
Built
Building + Construction
Grumpy Sailor
Creative Experience Design, Content Production, Development and Installation
We play a lot with humour and fun in our storytelling, but this project was not a time for joking around - it was an opportunity to effect serious change, to help move the needle and help save lives.
The project has been, without a doubt, our largest and most ambitious to date. This exhibition - designed to be engaging, relevant and informative to school kids and adults for the next ten years - is actually a combination of 13 different projects. From a 3D mapped car projection to a virtual reality car journey through time, to video storytelling and interactive displays and a glass elevator designed to demonstrate collisions at different speeds, this was a project that combined many different messages, tools & audiences. And underpinning all of the amazing creative & technology our own multi-skilled team worked on, we had to work closely with road engineers, behavioural scientists, teachers, students, educational experts and researchers.
![Interactive touchscreens Horizontal touchscreens display different road types with an NFC reader prompt.](/projects/road-to-zero/6.jpg)
![Road safety exhibition screens Four vertical portrait screens with interactive white 3D modelled cars below each.](/projects/road-to-zero/8.jpg)
![Interactive touchscreens programming Three men on laptops gathered around a desk.](/projects/road-to-zero/5.jpg)
![Interactive touchscreens Two large touchscreens with NFC reader attached asking what features makes a car safe?](/projects/road-to-zero/9.jpg)
![Video storytelling A multitude of different sized screens showing video content.](/projects/road-to-zero/10.jpg)
![Data visualisation experience Wideshot of Road to Zero foyer activation, four vertical screens displaying a large stylised cityscape.](/projects/road-to-zero/12.jpg)