Google's new Pixel launch
Two interactive light-wall installations for high-traffic retail locations
PROJECT DETAILS
|
DATE
January 2017
CLIENT
DELIVERY
Design
creative
manufacture and installation
COLLABORATORS
Grumpy Sailor
Project lead
Creative Experience Design, Content Production, Development and Installation
Sowatt
Custom Joinery
Built
Building + Construction
We wanted something visually impactful. Something interactive and exciting. We wanted to blow the socks off the busy bees passing by and leave them with a memorable experience of light and vision and the new Pixel phone.
It was as simple as painting by numbers:6 weeks from concept to execution, 2 walls designed, built and installed, 40,000 screws and nuts, 12,600 LEDs, Just under 12m long, All controlled by a custom app on a Pixel phone.
They say you can see the Great Wall of China from the moon. We're not sure if that's true, but we think if you squint real hard and look at these walls, they could look like the moon.



