For a company that prides itself on team culture, pulling the pin on the event was not an option. Running it virtually and still hitting its employee engagement targets — now that was an opportunity.

Keeping the user experience front of mind and accessibility at its heart, we conceptualised a space where Atlassian’s could meet new team members online. We championed a cause close to Atlassian’s hearts, climate change, and developed it into a multiplayer experience. We brought random Atlassian's together in groups of 5 to solve puzzles and tasks over three increasingly complex game levels. The only way to complete these levels was if all members of the group participated. The 90-minute experience dances between cutscenes, video chat, games, animations, and puzzles — resulting in a genuine and emotionally resonant team-building experience. We designed Oddity to foster collaboration, discussion, and encouragement and, most importantly, instil a feeling of shared purpose and joint reward.

After each session finished, the groups could see their position on the Leaderboard - gamifying the annual meetup through a little friendly competition.