Cutting a sophisticated silhouette against the backdrop of Tumbalong Park, the FIFA Museum forms the centrepiece of the surrounding FIFA Fan Festival™. Inside the temporary structure, a rich collection of physical and digital artefacts bring to life the stories, struggles and triumphs of the individuals who have shaped women’s football: Role Models, Trailblazers, Advocates, Supporters, and Record Breakers. Touch screens invite fans to explore these stories: watch Sam Kerr’s iconic penalty shot, or read about Megan Rapinoe’s fervent campaigns for gender equality. A web-based 3D virtual museum takes these artefacts and stories to a global audience. At the centre of the pop-up museum, an immersive film brings the excitement, anticipation and emotion of the last eight FIFA Women’s World Cup™ tournaments to life: shots and misses, wins and losses, tackles and crosses. Next to this, the revered Trophy is encircled by a beautiful display of the jerseys of all 32 competing teams. Finally, an uplifting film unveils Hyundai’s Goal of the Century: their mission to unite the world in pursuit of environmental sustainability. Designed for maximum accessibility, the physical exhibition space is wheelchair friendly and features infrared hearing loop packs, while the virtual counterpart offers language support in both English and Māori.