Some people like exercising, but it's fair to say that more don't! For MOD's Hedonism exhibition, we created an installation designed to coax people into getting active, stripping away the usual intimidating cues, equipment and feelings. Using a 6-metre, double-sided monolith of flip-dots that react to your movement, we crafted an experience that rewards energy expended with a spectacular audio-visual display, as though a cascade of endorphins are washing over the brain. The more you put in, the more you get out!