Start With Code
A series of resources which inspire and encourage children to code
PROJECT DETAILS
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DATE
March 2014
CLIENT
Google Creative Lab
Google Australia
DELIVERY
Design & creative
print advertising
video
book
website
LINKS
Start with codeWhether it's movies, medicine, gaming, commerce or engineering, computer science is at the heart of so much of what we do. And yet to most adults, computer code looks like a robot talking to his robot mates in a chatroom.
In seriousness though, this campaign was about embracing the possibility that computer code enables. It was about inspiring kids and empowering teachers and parents with the tools and understanding of what computer science means in today's world.
The dev crew at Grumps HQ freakin' loved seeing code get its day in the sun.