Exercise is not instantly gratifying. What if it could be?

Cascade MOD

March 27, 2024
Exercise is not instantly gratifying. What if it could be?
Creative Direction
Art Direction
Visual Design
Hardware Procurement
Hardware Install
Software Development
Collaborators
MOD. University of South Australia
Client
Matrix Engineering
 • 
Fabrication Alfazeta
 • 
Alyson Crozier, Tim Olds and Gaynor Parfitt
 • 
2019 AGDA winner

Some people like exercising, but it's fair to say that more don't! For MOD's Hedonism exhibition, we created an installation designed to coax people into getting active, stripping away the usual intimidating cues, equipment and feelings. Using a 6-metre, double-sided monolith of flip-dots that react to your movement, we crafted an experience that rewards energy expended with a spectacular audio-visual display, as though a cascade of endorphins are washing over the brain. The more you put in, the more you get out!

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